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Work!

Bah, not getting a day off this week, sucks!Won't get one next week either, nor the week after that.Still, soon be Christmas.

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The Truth Behind Search Engine User Behaviour

In this article I summarize the findings of two Penn State University researchers, who analyzed more than 450,000 Web queries submitted to the www.alltheweb.com search engine in a 24-hour period, reviewing users' actions in chronological order.Dr. Jim Jansen and Amanda Spink, both assistant professors in Penn State's information sciences and technology (IST), analyzed more than 450,000 web queries submitted to the AlltheWeb.com search engine in a 24-hour period, and made some very interesting findings.They studied the length of sessions, number of pages visited, and relevance of search results. Their findings were presented in a paper titled "An Analysis of Web Documents Retrieved and Viewed" at the 2003 International Conference on Internet Computing in Las Vegas, Nevada.Here is a summary of their findings:- Half of all users entered only one search query.- 54 percent viewed just one page of search results per visit to the search engine.- Searchers typically visit only the top three search results.- About 55 percent of users checked out one result only.- Only 19 percent went on to the second page.- Fewer than 10 percent bothered with the third page of results. - More than 80 percent stopped after looking at three results.- Eight out of 10 times, the abstract dissuades searchers from going to a site.- Upon clicking through to a site, one in five searchers stay 60 seconds or less.- One out of every two search results isn't relevant to what the searcher was looking for.ConclusionGetting your web pages indexed by the search engines is clearly not enough. They must be listed within the first 3 pages of search results, otherwise eight out of ten searchers will never find it. Ideally, you should strive for a first page listing. For best results, a top 3 ranking is needed.To enhance your chances of getting your listing clicked, improve your site's search result abstract by making it more enticing and relevant to the searcher. Many search engines, such as www.google.com, use the contents of the META description tag as the search results abstract, if the contents of the tag includes the search query. So take another look at your web page META description tags.The findings of this study reiterate the importance of optimizing your web pages for top search engine rankings. Ignore it at your peril.Article c/o mikes-marketing-tools

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Wine Testing

I'm strictly a lager lout these past few yearsBut as the temples hint grey I decided to go for sophisticationA bottle of red wineAnd in search of the spirit of my namesakeA trip to ShopriteI spent 2 hours scanning their shelves - 3rd aisle on the rightYou'll find the wine - there's lots of nice looking bottles with storiesWritten on the labelsI went for the second cheapest red in a nice looking bottleYou never know who might be behind you in the checkout queueScanning and analysing your buys . . .So I got myself £3.99's worth of Californian RedRivercrest - the name sounded good to me You see, two and a half quids worth - a pint - of that yellow chemical brewGets me nowhereAnd a fiver's worth, well, little further . . .But only half way into that Californian redI really thought I was Dean MartinSo I searched out all my CDs to enhance the moodVal Doonican was the nearest I foundI even tuned up my old guitar andPut on a big woolie jumperAll I need now is a rocking chairOh, and half a dozen girlsSinging the chorusesJust like good ol' Val on TVMaggie.mp3Which reminded me thatSome of his best friends were songsThe genial Irish be-sweatered rocking chair maestroWhose show was a never-changing old-folks pleaser from the BBCHe was backed by pretty girls for pretty muchA quarter of a centurySome guests seemingly showed up every week:John Denver . . . . Elaine "Two Ronnies" Paige . . . . . . . . . . tacky 70s supergroup Skyand The Geoff Love Orchestra: "Up, Up And Away"The show must have outlived its sell-by dateBy a decade at leastThe Christmas Eve specialsAre genuinely fondly remembered by many. . . well, me at leastHe released an album entitled Val Doonican Rocks . . . But GentlyWell said ValBack then if you wanted to avoid homeworkYou could be saved by ValYou see, your folks would let you watch this show on TVHow else do you think so many folk know and lovePaddy McGinty’s Goat andMaggie and so many others?

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Ahoy Hoy

Welcome to "Please Send Me Evenings and Weekends" my new mp3 blog. What is an MP3 blog?An mp3 blog is just a way for music fans to share some of their favourite tunes with people who may not have heard them.Generally speaking people put up a track or two, for a short period, for people to have a listen to and decide whether they want to investigate the artist further. To see how this works check out the links on the right for people who have been doing this thing for a while. Where does the title of the blog come from?It is a line from a song by the Gang of Four (no not that Gang of Four) that has always struck a chord with me. I'll probably return to the Gang of Four as the weeks progress but in the meantime here's the track...Gang of Four - Return the GiftCheers Declan

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Tunes

Still listening to the Deep Heat albums tonight, they started something on the music forum the other night, that's for sure. It's amazing how you seem to forget the music you grew up with but it's nice to look back on it every once in a while. I'm currently without a sound system at home so my options are somewhat limited. I can play CD's and listen to mp3's on my pc but if I want to listen to a cassette (of which I have hundreds) my only option is to play them in the car or, listen to them on a very basic walkman (remember them?). I've got some vinyl too but most of that isn't worth listening to (I never really got into vinyl like I should have done in my youth).I really must get a decent sound system installed ASAP with both turntable and cassette playing facilities but realistically, the house takes priority for the forseeable future.Bah

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Open Sesame

Ooo look, a new toy for me to play with.I've never had a blog before but I have enjoyed reading many others over the years.I don't really have much of an idea as to what I'll post here but I'll try not to make it too dull.That'll do for now anyway, I've broken my duck so to speak.

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