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hissingsid

Advertising agency standards

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The above have apparently stated that smart meters have been wrongly sold as money saving, interesting, hope our politicians read about this before forcing them on us, unless they have already bought a job lot cheap !!!!   Information from today's Daily Wail.

 

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Which advertising agency said that? Saatchi? FCB? The one in that Mad Men?

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1 hour ago, hissingsid said:

The above have apparently stated that smart meters have been wrongly sold as money saving, interesting, hope our politicians read about this before forcing them on us, unless they have already bought a job lot cheap !!!!   Information from today's Daily Wail.

 

Do you mean Advertising Standards Agency?

Problem is manufacture of old fashioned old style meters is being phased out. There are only smart meters on offer.

Just don’t suggest they’ll save you utility bills

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It's quite interesting.  Last month I received notification from our electricity supplier that our bill for next year would be a projected £100 higher than last year.  They offered e a fixed rate for two years that would reduce this by £50 per year it only if I agreed to have a smart meter installed. I did no.

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Advertising Standards Authority maybe? No agency involved.

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2 hours ago, Stu Peters said:

Advertising Standards Authority maybe? No agency involved.

Indeed, according to the Mail,  it appears to be the ASA censuring a particular ad - though the implication is that smart meters are not the money savers it is claimed:

Quote

The official body encouraging people to install smart meters has been condemned for misleading households about savings on energy use.

Smart Energy GB ran a radio commercial that boasted households would make an average annual energy saving equivalent to 354 kilowatt hours (kWh).

The implication was that this would also feed through to substantial savings on the cost of heat, light and cooking

However, in a ruling published today, the Advertising Standards Authority (ASA) said this was misleading because the meters themselves do not deliver any reduction.

The only saving occurs if households change the way they live - and cut down on electricity and gas - once they can see how much they are using after a smart meter has been installed.

 

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