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Digital advertising boards


Asthehills
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It scared the shit out of a motorcyclist there last night as it turned to white when he was turning left. Fair bit of panicky searching for the lorry he thought was coming at him.

It's going to be a nightmare on a rainy night when it's reflecting off the wet road as well

 

 

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Just now, yorik said:

It scared the shit out of a motorcyclist there last night as it turned to white when he was turning left. Fair bit of panicky searching for the lorry he thought was coming at him.

It's going to be a nightmare on a rainy night when it's reflecting off the wet road as well

 

 

It's horrendous. Didn't quite realise how bright it would be. How anyone was allowed to put something like that there is beyond me. It's an unnecessary distraction at a busy junction. 

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Extract from the planning consent granted Dec 2021:

6. The screen shall at all times be fitted with a light sensor, to adjust the brightness oft he display to changes in ambient light levels. At no time shall the luminance of the display exceed the thresholds contained within the Institute of Lighting Professionals guidance document PLG05 (The Brightness of Illuminated Advertisements 2015) or any subsequent amendment/replacement of that guidance (set at 600cd/m2 for daylight and 300cd/m2 for hours of darkness.

Reason: In the interests of amenity and road safety.

Wonder if it will be checked...

 

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3 minutes ago, yorik said:

Extract from the planning consent granted Dec 2021:

6. The screen shall at all times be fitted with a light sensor, to adjust the brightness oft he display to changes in ambient light levels. At no time shall the luminance of the display exceed the thresholds contained within the Institute of Lighting Professionals guidance document PLG05 (The Brightness of Illuminated Advertisements 2015) or any subsequent amendment/replacement of that guidance (set at 600cd/m2 for daylight and 300cd/m2 for hours of darkness.

Reason: In the interests of amenity and road safety.

Wonder if it will be checked...

 

Given that when it changes from a dark to light colour it's rather like a camera flash going off, I doubt the above is being met.

 

ETA: it may just be the starkness of contrast between dark and light that makes it appear that way, so perhaps the changeover needs to be less abrupt between ads.

Edited by Capt_Mainwaring
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3 hours ago, Capt_Mainwaring said:

ETA: it may just be the starkness of contrast between dark and light that makes it appear that way, so perhaps the changeover needs to be less abrupt between ads.

Another provision is that no wipes or transitions are allowed, changes have to be within 0.1s

So that's on planning's shoulders

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From:

https://www.sciencedirect.com/science/article/pii/S0965856418310632

"When drivers’ opinions of this distraction have been investigated, it has also been found that drivers perceive videos, special effects and animation on roadside advertising, to be more distracting (Yellappan et al., 2016, Smiley et al., 2005). Therefore, changeable roadside advertising (i.e., active) has been shown to have a stronger effect on driver distraction compared to static roadside advertising (i.e., passive)."

Just common sense anyway.

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Just been past this again today.

Point 2 of the planning consent was that there are to be no moving images in the adverts. Pretty much all the ones I've seen are moving.

Point 4 stipulates that the board shouldn't change more than once every 10 seconds. Pretty sure some ads show for shorter than that.

Sat waiting in the petrol station watching this before someone comments about my driving 

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14 hours ago, Asthehills said:

I am interested to hear if any of the posters who commented before Themis was turned on, stating it wasn’t an issue and that you would have to be a shit driver to be distracted by it have actually seen it in action yet?  Especially in the dark?

I’ve seen it. My thought process usually goes “Ooh that’s bright. I’d best not look at it because I’m supposed to be concentrating on the road”. 

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