Facebook, Twitter, 3FM, Paul Moulton, Brook Wassal, the drone flyers, photographers etc, it should be a market economy with the money following talent, surely a highly experienced successful businessman as yourself would have to agree.
So Gazillions spent on Jingles for the new sound, just turned on the radio to hear them using American Dream by Jakarta as a music bed in the new breakfast show.
The jingles are not going to get people tuning in, and apart from a shift of timings its the same presenters as before. Perhaps if they had forgone the new jingles they could have reduced the carpet bombing of shit adverts and perhaps play some decent music and got the presenters to shut up a bit more.
Or get the Civil servants out, I bet they would be glad of the work and putting something back in the tax payers purse, the purse that keeps them fed and looked after.