On Fynoderee, reading between the lines, it seems they've got into bed with the people at Bushys and eventually been usurped by them, somehow. The line in the statement about how they've signed an NDA was interesting.
That said, they've been going on about not making much money for many years. If some of what I've heard from them is accurate, there was little money in it at all.
It's unlikely it crept up on them, Mr Fyn is, after all, an advocate and unlikely to have been hoodwinked in a legal agreement.
So it will go into the Bushys portfolio. What will be the difference? Nothing anyone will notice. Neither of them are distillers so didn't have any direct input into the 'recipes'. They've had a distiller come up with them all, two different ones, as far as I'm aware. So it's not a difficult model to replicate. That said, I never thought they were particularly great products.
The Bushys people will have deeper pockets than them so likely can absorb it, even if it's making little or nothing. Be interesting to see if they keep the bar, may signal them venturing away from Castletown and into Ramsey. Might be a good thing. That's obviously though just hypothetical.
One thing I will give both credit for, Mrs rather than Mr, if I understand it, is the brand. It's clever and tourists love it. Leaning on the Manx folklore was a clever move.